A Deep Dive On
The Indian Startup
Economy
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What You Get
Exclusive In-Depth Stories & Newsletters
Through a combination of articles, provocative insights, and exclusive analysis, stay informed about everything you need to shape your business decisions, both now and in the future.
Join NowPlaybooks
Once a month, we take you on a deep dive into the people, companies and events defining the Indian startup economy.
India's Digital Entertainment Hype
India's Digital Entertainment Hype
“With the rise of the internet, “attention” became the new currency! Covid19, however, has created a paradigm shift in the way we consume content and the way people socialize online. In this playbook, we delve into the new attention economy – new models, emerging players and trends in the world of social media, news apps, audio and video streaming, online games and more.”
India's D2C Rush
India's D2C Rush
As more and more consumer brands go digital to reach customers faster and carve a unique identity, India’s direct-to-consumer (D2C) moment is well and truly here. With thousands of brands competing in the D2C space, will this be the future of India’s retail market?
Dissecting India’s Healthtech
Dissecting India’s Healthtech
India's healthtech startups were growing rapidly even before the pandemic, but Covid-19 has ushered in a new age. This series dives into the trends, startups business models emerging in the wake of Covid-19.
What You'll Learn?
- A nuanced analysis of new trends and the startups spearheading healthtech revolution in India
- An extensive review of the changes brought in by technology within India's healthcare system
- How technology is making India's healthcare future-ready
Attention Economy 2.0
Attention Economy 2.0
“With the rise of the internet, “attention” became the new currency! Covid19, however, has created a paradigm shift in the way we consume content and the way people socialize online. In this playbook, we delve into the new attention economy – new models, emerging players and trends in the world of social media, news apps, audio and video streaming, online games and more.”
What You'll Learn?
- How tech is solving the decades old problems of efficiency.
- Behind the new age technologies building the India's farms of the future.
- s building tech enough? Have a ringside view on what would really drive adoption.
India's Electric Future
India's Electric Future
India is electrifying its vehicles, but is it enough to reach 30% penetration by 2030? Deep dive into what really needs to be done to help India become a 'true' EV nation.
What You'll Learn?
- The current and future market size of the electric vehicle sector and the opportunities being created to cater this burgeoning market.
- The impact on climate as a result of electrification of automobiles and the other challenges behind India's ambitious EV mission.
- What India can learn from the US & China on EV adoption.
India's Edtech Moment
India's Edtech Moment
Technology is upending the traditional ways of teaching and learning. What does the future of education hold?
What You'll Learn?
- How tech is redefining 21st century education as the threats of automation and the gig economy loom large.
- A deep dive into the future of teaching and learning and how edtech is redefining it.
- Indepth analysis of some of the biggest trends and companies changing the education landscape in India.
Reports
DataLabs helps today’s leading entrepreneurs, investors and innovators make data-backed decisions using our insightful charts and incisive research reports on India's rapidly evolving startup economy.
The Future Of Edtech In India Decoding The $10 Bn Market Opportunity Report, 2020
The Future Of Edtech In India Decoding The $10 Bn Market Opportunity Report, 2020
Taking into account that the pandemic has expanded the addressable market of edtech in India, the market size of edtech in India is estimated to be $10.4 Bn by 2025. Growing at a compounded annual growth rate (CAGR) of 39%. Which means the edtech market is estimated to grow 3.7x in the next five years, from $2.8 Bn (2020) to $10.4 Bn (2025).
In addition to the market size, we have covered both the consumer side and the business side of the Indian edtech market. This includes aspects such as— brand equity score of various edtech startups, financial analysis, list of EBITDA positive startups and the number estimated number of paid users by 2025.
India’s Healthtech Landscape In A Post-Covid-19 World
India’s Healthtech Landscape In A Post-Covid-19 World
The current state of healthcare comprises hospitals teetering at full capacity and doctors overworked. Which makes it difficult for people to access primary care when required. In such a situation, leveraging technology-backed solutions such as telemedicine, digital health records and AI/ML-based predictive analysis and diagnosis can play a pivotal role in bringing India’s broken public healthcare system up to speed.
The DataLabs by Inc42+’s ‘India’s Healthtech Landscape In A Post-Covid-19 World Report 2020’ maps the $21 Bn healthtech opportunity in India and the role it will play in enhancing healthcare services in the upcoming times. In addition, the report covers the current roadblocks which are hindering the optimal impact of healthtech in India, the new opportunities and more.
India’s OTT Market Landscape Report 2020
India’s OTT Market Landscape Report 2020
India currently has over 95+ OTT players in India spread across — Music, Video, Audio & Podcast category. Despite concerns around business model and revenue generation, so far, Indian OTT players have been successful in capturing the attention of the price-sensitive audience.
The report offers detailed comparison between all key local and international players in the Indian OTT segment with a deep dive into the content creation, distribution and consumption patterns in each sub-segment.
COVID-19 Startup Impact Report — Threats & Opportunities For The Indian Economy
COVID-19 Startup Impact Report — Threats & Opportunities For The Indian Economy
Even as the number of COVID-19 cases in India and around the world touch new heights everyday, the countries remain under lockdown waiting for a vaccine for the deadly virus. The global economy is bracing for an impact far more severe than any recent epidemic such as SARS and MERS or even the global economic recession of 2008-10, with the United States, Italy, France and Iran being the worst-hit countries.
Stock markets have continued to crash globally, and businesses are running on limited resources and supplies amid widespread fear and panic. Almost every sector is dealing with the burden of the crisis, with tech giants cancelling major plans and suspending operations in many geographies.
The special DataLabs report will help to provide the business world at large a perspective on the impact of the pandemic on different industries, the new opportunities which will be created and much more.
Business In The Times Of Coronavirus: India And The World
Business In The Times Of Coronavirus: India And The World
The coronavirus pandemic has created waves of panic across all major economies in the world. Stock markets have crashed, businesses are running on limited resources and supplies, while consumers and workers are shut inside their homes in many leading economies. The venture capital deals in startups have also come to a grinding halt. The question remains, how much can the global economy take?
As the world waits for a vaccine and an end to the deadly virus, the global economy is bracing for an impact far more severe compared to its predecessors—SARS, Swine Flu (H5N1), MERS and others.
The latest report by DataLabs assesses the impact of Covid-19 and the coronavirus pandemic on the Indian economy and the global markets. In addition to this, we have also highlighted the toll it takes on India’s startup ecosystem and tech economy.
Electric Vehicle Market Outlook Report 2020
Electric Vehicle Market Outlook Report 2020
India has set a target of 30% electric vehicles on the road by 2030 and given that so far only 32% of states and UTs in the country have formulated policies regarding electric vehicle adoption, this is an ambitious target.
Apart from the push from the government with various policies at the central and state level, the investor confidence towards EV startups is also on the rise, with a 3.2x surge between 2018 and 2019. Despite these positive developments, many questions surround the future of electric vehicles in India, given the state of infrastructure support and the unaffordability factor of electric vehicles.
The latest report by DataLabs assesses this booming EV market in India, even as the electric mobility system takes steps towards maturity. Touching on the factors driving the supply and demand side, the report showcases the current challenges, trends and investor confidence in this sector.
Deals On Startup Essentials
$100k+ worth of deals, discounts and free access to a hand-picked set of essential
products and services for entrepreneurs to start and accelerate your growth.
Upto 90% Off On HubSpot Software
$ 60,000 Value
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core.
$
60,000
Value
1) A startup with under $2 Mn in funding | You are eligible for up to 90% off HubSpot software in your first year, 50% off in your second, and 25% off ongoing.
2) A startup who has raised over $2 Mn in named funding up to and including Series A | You are eligible for up to 50% off in your first year, and 25% off ongoing.
Education Resources & Tailored Training: Content, masterclasses, and 24/7 support to get your startup growing. From board deck templates to quick tips on customer acquisition, this content is made just for you. Plus, you’ll have access to world-class support from HubSpot experts and a startup-friendly onboarding experience.
Professional Software, Startup Pricing: Access to HubSpot Growth Platform, a full suite of software for marketing, sales, and customer service, with a completely free CRM at its core at a startup-friendly price, to help you grow and scale better. The software grows as you do, so you have access to in-person product training, too.
Integrated Platform For Startups: Access to over 200 software integrations, many at startup friendly pricing, as well as the opportunity to build an integration on the HubSpot platform.
Click on the redeem now link below to apply.
Select "Inc42 Media" as your startup's partner when filling the application.
The HSFS startup-friendly pricing is only applicable to net-new HubSpot Hubs or upgrades of existing Starter subscriptions to Basic, Professional, or Enterprise products; customers may not apply the startup program pricing to existing Basic, Professional, or Enterprise Hubs.
*Note: This offering can be redeemed as per HubSpot For Startups’ eligibility rules & discretion.
Get Upto $50K In Segment Credits
$ 50,000 Value
Segment lets you collect and connect your analytics data to apps like Google Analytics, Amplitude, etc. without having to write integration code.
$
50,000
Value
Get up to $50K in Segment credits (enough to track 200,000 users for - free for up to two years!)
1) Create a Segment workspace
2) Click on the redeem now link below to apply
You can avail the Segment’s Team Plan If You Are:
- Early Stage (2-3 years old)
- Raised less than $5M
*Note: This offering can be redeemed as per Segment’s eligibility rules & discretion.
$10K Credits Across Freshworks Suite
$ 10,000 Value
Boost your startup journey with customer & employee engagement solutions from Freshworks including CRM, livechat, support, marketing automation, & more.
$
10,000
Value
US$10,000 worth of credits across Freshworks suite of products:
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White-Glove Onboarding: White-glove onboarding for startups, which also includes functional training around sales, marketing, and customer support.
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Click on the redeem now link below to apply.
1. Access up to $10000 in credits across eight products at any time within one year of account activation
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*Note: This offering can be redeemed as per Freshworks’ eligibility rules & discretion.
Upto 50% Off On MoEngage Platform
$ 8,640 Value
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$
8,640
Value
Be part of MoEngage Growth Accelerator Program and get up to 50% off on your MoEngage subscription.
The programme also provides you:
Free Growth Consulting: Eligible startups can get up to 5 hours of FREE consulting where we try to understand your business, growth challenges, goals, requirements, and such to help put together a growth framework.
Platform Credits: Eligible startups can get up to 50% off* on the MoEngage Analytics, User Engagement, Automation, and AI engagement platform.
Growth Community: Join the vibrant MoEngage community of growth focussed startups during #GROWTH events by MoEngage
Integrations: Take advantage of MoEngage's integrations with brands like Segments, branch, Sendgrid & More
Click on the redeem now link below to apply.
• Includes Enterprise Package (marketing automation suite) and/or Premium Package (analytics suite) with Email Support only.
• Minimum commitment is for 12 months
• Not applicable for existing customers of MoEngage
• Not more than five years old
• Valid only once for any Organisation
• Raised no more than $10 Mm in total funding, and has raised funds in the last 12 months.
• This program is designed for new startups. We ask you not apply with fully owned subsidiaries or remote offices.
• MoEngage reserves the right, in its sole discretion, to decline.
*Note: This offering can be redeemed as per MoEngage’s eligibility rules & discretion.
$2,880 Credits Valid For 6 Months
$ 2,880 Value
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$
2,880
Value
Access To Kissflow Digital Workplace Platform:
Process Management
1. An intuitive form builder with nearly 20 field types
2. A sophisticated drag-and-drop workflow tool with powerful BPM features
3. Easy tracking to know the status of any item in a click
4. More than a dozen push and pull integration options
5. Role-based security and permissions
Project Management
1. Smooth Kanban board functionality
2. Multiple states (in progress, on hold, complete) within different stages
3. Time tracking based on actual time spent working on items
4. Reusable project templates
Case Management
1. Transparent case dashboards for easy tracking
2. Dynamic case routing and business rules
3. Powerful integrations to other databases
4. Multiple resolutions from any stage
Collaboration
1. Unlimited channels for conversations of all sizes
2. Multiple security levels to keep information safe
3. Surveys and polls to get feedback quickly
4. Create and assign tasks directly from conversations
Click on the redeem now link below to apply.
*Note: This offering can be redeemed as per Kissflow’s eligibility rules & discretion.
Free Access To Chargebee’s Launch Plan
$ 2,376 Value
Chargebee offers a subscription management system for managing all aspects of the subscription life cycle
$
2,376
Value
The journey to the first million is often the hardest. To help you get there faster, Chargebee is offering free access to Chargebee’s Launch Plan worth up to $2,376. This offer is valid until you hit your first $500K in total processing volume.
The Launch Plan includes:
1) Payment Pages
2) Full API Checkout
3) 1 Gateway per Payment Method
4) Pricing Models
5) Dunning
6) Customer Portal
7) 1 Tax Region & more
1) Sign up for a Chargebee account.
2) Click on the ‘Go Live’ button on the dashboard, once you are ready to start processing payments.
3) Click on ‘Choose Plan’.
4) Choose the ‘Launch’ Plan and click on ‘Proceed’.
5) Click on the Plan Name.
6) Click on ‘Apply Coupon’ and enter the coupon code INC42A8
This offer is valid until you hit your first $500K in total processing volume.
*Note: This offering can be redeemed as per Chargebee’s eligibility rules & discretion.
Guides
Learn through our comprehensive guides, how to validate your startup idea, acquire your first customer, secure funding, and more.
Decoding Term Sheets For Early Stage Startups
Decoding Term Sheets For Early Stage Startups
Investment term sheets always end up becoming a complex topic for early stage startups.
This guide will help founders get familiarised with the first document they receive from an investor as an offer to invest in the company which typically contains everything material in relation to the valuation, investment details, rights of the investor, restrictive covenants and exit commitments. The guide also talks about a new form of CCPS — “iSAFE”.
Reading this will help startups raising seed or Pre Series A funding prepare for what is coming inevitably and help navigate through the most commonly used terms, the process involved and typical investor asks!
What You'll Learn?
- Understanding how to structure terms to meet the interests of both startups and investors
- The crucial terms included in the early stage term sheets and their impact
- The process involved and typical investor asks
- Importance of various types of shares, capitalisation table & other key terms
- How “iSAFE” works
- Along with, term sheet templates & more
Building & Scaling A Digital Brand For Retail SMBs
Building & Scaling A Digital Brand For Retail SMBs
Covid-19 has brought the retail industry to its knees. Going Direct-to-Consumer (D2C) by leveraging the internet is rapidly becoming a popular route for retail brands and SMBs.
This guide is an introduction for offline and traditional retail brands looking to establish and scale up their digital brand and leverage technology to go D2C.
What You'll Learn?
- Building your retail brand online
- Using digital tools & analytics to accelerate your digital strategy
- Intro to managing your logistics for digital customers
- Customer acquisition & marketing strategies to scale up
Building Your Core Team: Zero To Fifty
Building Your Core Team: Zero To Fifty
The guide focuses on helping startups build core teams, the dilemmas, the questions and everything in between. It will include talking points such as the importance of managers, culture, and the different styles of operating a company.
What You'll Learn?
- It will help you weigh in on the various leadership and operational styles
- The skillful application of feedback cycles, employer branding, ESOPs and more
- A deeper look at measuring the impact of various business decisions
Our Community Perks
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Why Inc42+
Over the past few years, India has become the focal point for the global tech economy. Amid the growing information overload, Inc42 has led the charge on cutting through the noise and delivering what matters to our readers.
And now we are launching Inc42+ to build an even closer relationship with you and to deliver upon a new mission to get you smarter, faster with unparalleled access, deeper stories & information that matters on the Indian startup economy.
FAQ'S
General
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Yes! When your team (5+ people) become members, you save. Email plus@inc42.com for more information.
You can read a selection of Inc42.com content for free each month. For accessing unlimited stories, analysis, deep dives and member exclusive stories, membership is required.
As a member you’ll receive:
- Deep dives into the companies, people, and trends that are reshaping the global economy, and defining the future.
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No, our annual membership offerings are limited to individual-use only and sharing is strictly prohibited. In case, your account is being accessed concurrently by multiple IPs, it will lead to termination of your membership and any existing payments will be non-refundable.
DataLabs
You should have received an email communication with details on accessing the report/subscription and the next steps from datalabs@inc42.com. In case you still have any queries, please email us at plus@inc42.com.
Reports by DataLabs can be accessed via your Inc42+ membership through on our website only. We, unfortunately, do not offer report downloads at this time to prevent the unauthorised distribution of the files.
Others
The terms and conditions for each deal are mentioned along with each deal and are enforced by our partners directly.
All the deals are directly offered by the Startup Essentials Partners and can be redeemed as per their eligibility rules & discretion. In case you have any queries, please reach out to the Partner directly.
Email us at plus@inc42.com and we’ll figure out how to best help you! Any questions or concerns are welcome. Please see our Terms & Conditions to learn more about our billing and user policies.
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