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The Indian Startup
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Exclusive In-Depth Stories & Newsletters

Through a combination of articles, provocative insights, and exclusive analysis, stay informed about everything you need to shape your business decisions, both now and in the future.
Join NowPlaybooks
Once a month, we take you on a deep dive into the people, companies and events defining the Indian startup economy.

India's Digital Entertainment Hype
India's Digital Entertainment Hype
“With the rise of the internet, “attention” became the new currency! Covid19, however, has created a paradigm shift in the way we consume content and the way people socialize online. In this playbook, we delve into the new attention economy – new models, emerging players and trends in the world of social media, news apps, audio and video streaming, online games and more.”

Dissecting India’s Healthtech
Dissecting India’s Healthtech
India's healthtech startups were growing rapidly even before the pandemic, but Covid-19 has ushered in a new age. This series dives into the trends, startups business models emerging in the wake of Covid-19.
What You'll Learn?
- A nuanced analysis of new trends and the startups spearheading healthtech revolution in India
- An extensive review of the changes brought in by technology within India's healthcare system
- How technology is making India's healthcare future-ready

Attention Economy 2.0
Attention Economy 2.0
“With the rise of the internet, “attention” became the new currency! Covid19, however, has created a paradigm shift in the way we consume content and the way people socialize online. In this playbook, we delve into the new attention economy – new models, emerging players and trends in the world of social media, news apps, audio and video streaming, online games and more.”
What You'll Learn?
- How tech is solving the decades old problems of efficiency.
- Behind the new age technologies building the India's farms of the future.
- s building tech enough? Have a ringside view on what would really drive adoption.

India's Electric Future
India's Electric Future
India is electrifying its vehicles, but is it enough to reach 30% penetration by 2030? Deep dive into what really needs to be done to help India become a 'true' EV nation.
What You'll Learn?
- The current and future market size of the electric vehicle sector and the opportunities being created to cater this burgeoning market.
- The impact on climate as a result of electrification of automobiles and the other challenges behind India's ambitious EV mission.
- What India can learn from the US & China on EV adoption.

India's Edtech Moment
India's Edtech Moment
Technology is upending the traditional ways of teaching and learning. What does the future of education hold?
What You'll Learn?
- How tech is redefining 21st century education as the threats of automation and the gig economy loom large.
- A deep dive into the future of teaching and learning and how edtech is redefining it.
- Indepth analysis of some of the biggest trends and companies changing the education landscape in India.
Reports
DataLabs helps today’s leading entrepreneurs, investors and innovators make data-backed decisions using our insightful charts and incisive research reports on India's rapidly evolving startup economy.
The Future Of Edtech In India Decoding The $10 Bn Market Opportunity Report, 2020
The Future Of Edtech In India Decoding The $10 Bn Market Opportunity Report, 2020
Taking into account that the pandemic has expanded the addressable market of edtech in India, the market size of edtech in India is estimated to be $10.4 Bn by 2025. Growing at a compounded annual growth rate (CAGR) of 39%. Which means the edtech market is estimated to grow 3.7x in the next five years, from $2.8 Bn (2020) to $10.4 Bn (2025).
In addition to the market size, we have covered both the consumer side and the business side of the Indian edtech market. This includes aspects such as— brand equity score of various edtech startups, financial analysis, list of EBITDA positive startups and the number estimated number of paid users by 2025.

India’s Healthtech Landscape In A Post-Covid-19 World
India’s Healthtech Landscape In A Post-Covid-19 World
The current state of healthcare comprises hospitals teetering at full capacity and doctors overworked. Which makes it difficult for people to access primary care when required. In such a situation, leveraging technology-backed solutions such as telemedicine, digital health records and AI/ML-based predictive analysis and diagnosis can play a pivotal role in bringing India’s broken public healthcare system up to speed.
The DataLabs by Inc42+’s ‘India’s Healthtech Landscape In A Post-Covid-19 World Report 2020’ maps the $21 Bn healthtech opportunity in India and the role it will play in enhancing healthcare services in the upcoming times. In addition, the report covers the current roadblocks which are hindering the optimal impact of healthtech in India, the new opportunities and more.

India’s OTT Market Landscape Report 2020
India’s OTT Market Landscape Report 2020
India currently has over 95+ OTT players in India spread across — Music, Video, Audio & Podcast category. Despite concerns around business model and revenue generation, so far, Indian OTT players have been successful in capturing the attention of the price-sensitive audience.
The report offers detailed comparison between all key local and international players in the Indian OTT segment with a deep dive into the content creation, distribution and consumption patterns in each sub-segment.

COVID-19 Startup Impact Report — Threats & Opportunities For The Indian Economy
COVID-19 Startup Impact Report — Threats & Opportunities For The Indian Economy
Even as the number of COVID-19 cases in India and around the world touch new heights everyday, the countries remain under lockdown waiting for a vaccine for the deadly virus. The global economy is bracing for an impact far more severe than any recent epidemic such as SARS and MERS or even the global economic recession of 2008-10, with the United States, Italy, France and Iran being the worst-hit countries.
Stock markets have continued to crash globally, and businesses are running on limited resources and supplies amid widespread fear and panic. Almost every sector is dealing with the burden of the crisis, with tech giants cancelling major plans and suspending operations in many geographies.
The special DataLabs report will help to provide the business world at large a perspective on the impact of the pandemic on different industries, the new opportunities which will be created and much more.

Business In The Times Of Coronavirus: India And The World
Business In The Times Of Coronavirus: India And The World
The coronavirus pandemic has created waves of panic across all major economies in the world. Stock markets have crashed, businesses are running on limited resources and supplies, while consumers and workers are shut inside their homes in many leading economies. The venture capital deals in startups have also come to a grinding halt. The question remains, how much can the global economy take?
As the world waits for a vaccine and an end to the deadly virus, the global economy is bracing for an impact far more severe compared to its predecessors—SARS, Swine Flu (H5N1), MERS and others.
The latest report by DataLabs assesses the impact of Covid-19 and the coronavirus pandemic on the Indian economy and the global markets. In addition to this, we have also highlighted the toll it takes on India’s startup ecosystem and tech economy.

Electric Vehicle Market Outlook Report 2020
Electric Vehicle Market Outlook Report 2020
India has set a target of 30% electric vehicles on the road by 2030 and given that so far only 32% of states and UTs in the country have formulated policies regarding electric vehicle adoption, this is an ambitious target.
Apart from the push from the government with various policies at the central and state level, the investor confidence towards EV startups is also on the rise, with a 3.2x surge between 2018 and 2019. Despite these positive developments, many questions surround the future of electric vehicles in India, given the state of infrastructure support and the unaffordability factor of electric vehicles.
The latest report by DataLabs assesses this booming EV market in India, even as the electric mobility system takes steps towards maturity. Touching on the factors driving the supply and demand side, the report showcases the current challenges, trends and investor confidence in this sector.
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Guides
Learn through our comprehensive guides, how to validate your startup idea, acquire your first customer, secure funding, and more.

Decoding Term Sheets For Early Stage Startups
Decoding Term Sheets For Early Stage Startups
Investment term sheets always end up becoming a complex topic for early stage startups.
This guide will help founders get familiarised with the first document they receive from an investor as an offer to invest in the company which typically contains everything material in relation to the valuation, investment details, rights of the investor, restrictive covenants and exit commitments. The guide also talks about a new form of CCPS — “iSAFE”.
Reading this will help startups raising seed or Pre Series A funding prepare for what is coming inevitably and help navigate through the most commonly used terms, the process involved and typical investor asks!
What You'll Learn?
- Understanding how to structure terms to meet the interests of both startups and investors
- The crucial terms included in the early stage term sheets and their impact
- The process involved and typical investor asks
- Importance of various types of shares, capitalisation table & other key terms
- How “iSAFE” works
- Along with, term sheet templates & more

Building & Scaling A Digital Brand For Retail SMBs
Building & Scaling A Digital Brand For Retail SMBs
Covid-19 has brought the retail industry to its knees. Going Direct-to-Consumer (D2C) by leveraging the internet is rapidly becoming a popular route for retail brands and SMBs.
This guide is an introduction for offline and traditional retail brands looking to establish and scale up their digital brand and leverage technology to go D2C.
What You'll Learn?
- Building your retail brand online
- Using digital tools & analytics to accelerate your digital strategy
- Intro to managing your logistics for digital customers
- Customer acquisition & marketing strategies to scale up

Building Your Core Team: Zero To Fifty
Building Your Core Team: Zero To Fifty
The guide focuses on helping startups build core teams, the dilemmas, the questions and everything in between. It will include talking points such as the importance of managers, culture, and the different styles of operating a company.
What You'll Learn?
- It will help you weigh in on the various leadership and operational styles
- The skillful application of feedback cycles, employer branding, ESOPs and more
- A deeper look at measuring the impact of various business decisions
Sessions
Learn through our comprehensive guides, how to validate your startup idea, acquire your first customer, secure funding, and more.
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