We are living in times of uncertainty and it has impacted consumer behaviour in every possible way. Any change in consumer behaviour goes on to impact business decisions and operations as startups and brands pivot to cater to the new reality. From layoffs to shifting business models to exploring remote operations and planning a back-to-work strategy — Covid-19 has pushed entrepreneurs to their limits and there’s more to come.
Startups are all about acting swiftly even despite the uncertainty and learning rapidly. Entrepreneurs always have to carry a certain sense of playing it by the ear — pandemic or not. But it’s become all the more crucial in these times when even the slightest hesitation in decision-making can be the difference between survival and failure. So in our next #AskMeAnything session, Inc42 will be speaking to a decade-old veteran in the art of making business decisions.
Based on the concept of ‘First Principle Thinking’ in entrepreneurship, the session will guide entrepreneurs around making the right decision at the right time, knowing that it’s backed by data and reasoning. First Principle Thinking is a contradiction to the conventional approach of making decisions based on past experiences and the reference point of other people. First Principle Thinkers start with fundamental truths about themselves and reason up from there. This process could help product managers and business leaders in uncovering unconventional insights about their customers, their own business and find new solutions to known problems.
Further, the session will also cover the importance of knowing the context in decision-making, the tradeoffs in the process, dealing with distractions, prioritisation and the art of saying no.
About The AMA
Through the Inc42 #AskMeAnything sessions, we are looking to lay out the blueprint for the future. Every industry is going through an upheaval and every startup will need a helping hand to get through this tough time. So while we have touched upon everything from the VC outlook for 2020, to the future of logistics, to SaaS and mobility, hyperlocal deliveries, and hospitality sector in the past few months.
The first phase of opening up the lockdown or Unlock 1.0 has highlighted the need for businesses to focus on the basics and make the right decisions when it comes to the new rules of business. So, we are hosting Wingify cofounder Paras Chopra to guide entrepreneurs in making key business decisions in the right manner. Join us for this live AMA session with Chopra on June 18th to get all your questions answered. We will talk to Chopra about:
- Context Is The Key
- Tradeoffs: The Currency of Decision Making
- Distractions, Prioritisation & Saying No
- Learning, Unlearning And Learning Again
Date: 18th June
Time: 3 PM
About Paras Chopra And Wingify
Founded in early 2009 by Paras Chopra and Sparsh Gupta, Wingify’s vision is to enable businesses to design and deploy great customer experiences for their websites and apps. Paras is an alum of Delhi College of Engineering and has a background in machine learning.
Wingify is one of the few Indian SaaS companies to have reached about $23 Mn ARR mark while being bootstrapped. The flagship product of the company, VWO claims to improve key business metrics by enabling managers to discover customer insights, test ideas, and improve customer engagement. Its prominent clients include Walt Disney, Warner Music, Microsoft, Domino’s, Lenovo, Hyundai, HBO, ICICI Bank among others.
The #AskMeAnything session with Paras Chopra will be followed by a Q&A where you can ask him anything you want.